Search engine optimisation

"Improve the search engine visibility of your site..."

There are two ways to get listed in a search engine results page:

The search engine finds your site (by constantly crawling through the entire internet), it reads your site's content and assesses it in terms of relevance against all the other sites;
You pay to have your site included in search results, using a scheme such as cost per click advertising.

Search engine optimisation (SEO) concerns method (1) above. It is the art of adjusting your website design and structure to help a search engine better recognise the quality of the information/content that you have to offer, and so improve its performance.

At best, a well optimised site will allow search engines to index its pages and assign them a high relevance score, leading to good performance in search results by displaying links to your site near the top of the results.

At worst, a site's design will make it impossible for search engines to read it, preventing it from being listed at all.

A search engine will use complex algorithms to determine which page has the most relevant information to offer about a particular keyword or search phrase.

The precise amount of information collected will vary with each search engine. Generally the page title, page text and keyword density are recognised as important factors, along with the number and quality of other sites that link through to your own.

We know how to optimise your web site so that it appeals to the precise audience you are aiming to reach. Using specialised tools we can identify exactly what keywords people are using and how to optimise your content so that it performs favourably within a search engine results page.