Cost per click advertising

"Drive traffic to your website..."

Cost per click advertising is fast becoming the most popular technique for online marketing. It offers:

Guaranteed placings in the UK's leading search engines, directories and ISPs including Google, Yahoo!, MSN, AOL, Lycos, Ask Jeeves & AltaVista;
Immediate results;
Comprehensive performance analysis and reporting.

The alternative method of search engine optimisation takes time to work and, even then, it is impossible to obtain a number one ranking on every single keyword or search phrase. There are just too many other websites all competing for the same thing.

By comparison, cost per click advertising can achieve immediate results. It involves bidding a price for each search term or phrase you think people will use to find your website. The higher your bid, the higher your position in the search results, and you can place your bid whilst viewing all the other bids in order to select your preferred position.

If an individual chooses to click on the link to your site in the search results, your account is debited with the amount that you bid for the search term used.

You only pay for each qualified click through to your web site, and you only pay for clicks from individuals who are actively searching for the keywords or search phrases relevant to your products or service.

Something Digital manages CPC advertising campaigns for clients, reporting performance regularly, and optimising the campaign to produce the best results.